By Fashion Trade shows Information

trade fairs are influential, flexible and highly cost-effective business tool – as well as being significant wealth generators in their own right. In established economies they are a vital part of the marketing mix, alongside direct selling, advertising, direct mail and the Internet.

(1)In new and emerging markets they are a major stimulus for industrial and commercial development:

.Driving industrial development and technology transfer
.Boosting regional and national industry
.Stimulating foreign investment in industry and infrastructure

(2)trade fairs also have a major impact on local and national economies:

.Generating direct spending on local hotels, restaurants, transport etc.
.Creating employment – directly, in convention centres, hotels, restaurants etc, and indirectly, by assisting the development of small and medium enterprises
.Raising city/regional profile

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Why visit trade fair?

Why exhibit at trade fair?